Why Every Tech Company's Website Sounds the Same (And How to Fix It) 🛰️ (Additional RSVP Required)

👉 Additional registration for this event is required. Please RSVP here. If you stripped the logos off a dozen B2B tech websites, could you actually tell which company was which? Probably not. Led by Emma Frutkin, Founder of Sea Salt & Seltzer and Certified StoryBrand Guide, and Madie Riley, Head of Content & Growth, this interactive workshop will break down the most common messaging mistakes early-stage companies make - and how to communicate what your company actually does, who it’s for, and why anyone should care. Then, you’ll put it into practice. Using a one-page messaging framework, attendees will draft a clearer company one-liner and homepage headline, with opportunities to workshop examples live. Designed for founders and lean marketing teams at B2B and SaaS companies, you’ll leave with messaging you can immediately apply to your website, pitch, and sales conversations. Breakfast tacos and coffee will be served! *This is an official Austin Tech Week Satellite event. Attendance is on a first-come, first-served basis. Additional requirements - such as separate registration or a cover fee - may apply on the day of the event. We encourage you to favorite this session to add it to your schedule. Austin Tech Week session. Check the official listing for badge, capacity, and any separate RSVP requirements.

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